A freelance fashion copywriter balancing creativity and commercial awareness

I'm Jess, a freelance fashion and beauty copywriter in London, writing considered, narrative-led copy for global luxury brands.

Although I call the UK home, I spent a few formative years growing up in the south of France which has shaped my international perspective.

I had my first taste of fashion writing during a year in Paris, where I covered Fashion Week shows alongside my day job. But it wasn’t until I moved to London that my copywriting career took shape. I began as a research-driven product copywriter, where I developed an encyclopaedic knowledge of designer brands while learning the anatomy of fashion.

Fast forward over ten years and I've diversified my skillset, writing all sorts of brand copy for labels in London, Paris and New York (Milan-based brands, let’s talk!). With my creative approach, I look beyond the obvious to source inspiration for fresh ideas which I then develop into meaningful brand stories.

Take a look at some of my work here.

So far I’ve written for: Hermès, NET-A-PORTER, MATCHES, Belmond (LVMH), La Prairie, BIRKENSTOCK 1774, Boots’ 17 cosmetics, SIRO Hotels, One&Only Resorts, Cult LDN + NYC, Work by HOLIDAY, Département Féminin, Hardy Amies Savile Row, Andrew Fitzsimons, Paris Modes, Like Digital, DOORS NYC, Pyne Studio, Atelier Février, Vitamasques, The INKEY List, Matrix, and Asprey London.

In addition to luxury fashion copywriting, I also write about beauty, furniture, and interiors.

Career highlights include: landing a job as a fashion copywriter at a dream company after years of attempts. I’ve also named a global best-selling dry shampoo.

But a real high point for me was seeing my beauty copy at a makeup stand in the UK’s leading cosmetics store when I casually popped in to buy cotton wool on a Tuesday evening.

When I’m not writing, I dabble in DJing, create huge oil paintings of Modernist houses, and love cooking up a storm for friends.