Contemporary editorial fashion image of a woman wearing a trench coat in New York.

Freelance fashion writer for New York brand DOORS NYC

A freelance fashion writer for New York Ecommerce brand, DOORS NYC, which champions emerging and independent designers around the world. I wrote SEO-friendly blogs, product descriptions and landing page content which captured the label’s directional vision.

SKILLS:

- Blog posts
- Fashion product descriptions
- Marketing emails
- Online content
- Product selection for blogs
- SEO landing-page copy

SEO-optimised content that drives growth for fashion startups

Fashion writing for a New York retail platform with emerging & independent designers

In US English, I write DOORS NYC’s monthly blog posts according to key trends, holidays and seasons in a playful and conversational tone of voice. As a freelance fashion writer, I use my commercial awareness and runway knowledge to create product selection and styling inspiration while considering stock units and brand performance. Each post is written in accordance with SEO keyword phrases I receive from the digital marketing team.

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