Graphic illustration of a hand plucking a product from rows of cobalt-blue shelves lined with sculptural pink, gold, blue, and silver skincare jars.

La Prairie luxury beauty copywriter

La Prairie is a leading luxury skincare brand nestled in the heart of Zurich, blending Swiss innovation with an audacious vision. I provided informative beauty copywriting that turned complex science into digestible language spotlighting product benefits, sensorial formulas and rare ingredients. My work spanned everything from email campaigns to social media captions and website to store copy in La Prairie’s elegant tone of voice.

PROJECTS:

- Web copy
- Marketing and CRM emails
- Product descriptions
- Instagram captions
- In-store copy
- Brochures and leaflets
- Press releases

A cobalt-blue skincare gift set set against a graphic illustration of mountains, snow and a starry night sky.
Minimalist snapshots of skincare products with a white background and a soft play on shadow.
A snapshot of a festive Instagram animation with a blue and gold illustrated gift box being handed over.
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