Graphic illustration of a hand plucking a product from rows of cobalt-blue shelves lined with sculptural pink, gold, blue, and silver skincare jars.

La Prairie luxury beauty copywriter

La Prairie is a skincare house nestled in the heart of Zurich, blending Swiss innovation with an audacious vision. I provided informative beauty copywriting that turned complex science into digestible language while highlighting sensorial textures and rare ingredients like gold, caviar and platinum. My work spanned email campaigns, social media captions, website and store copy, tailored to La Prairie’s minimalist, elegant tone.

PROJECTS:

- Brochures and leaflets
- Homepage copy
- Instagram captions
- In-store copy
- Newsletters and CRM emails
- Product descriptions
- Press releases

A cobalt-blue skincare gift set set against a graphic illustration of mountains, snow and a starry night sky.
A snapshot of a festive Instagram animation with a blue and gold illustrated gift box being handed over.
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