Beauty copywriting:
Andrew Fitzsimons hair
Celebrity hairdresser Andrew Fitzsimons created an award-winning haircare range which is sold in Boots nationwide and in Ulta Beauty across the US. This line’s mission is to make high-quality haircare accessible to a wide audience, which Andrew uses on his own A-list clients including J.Lo and Madonna. It has won awards from Allure and Cosmopolitan, as well as being featured in beauty editors’ lists in renowned magazines.
SKILLS:
Product naming
Packaging copy
Product descriptions
Bestseller packaging copy and product naming
As a beauty copywriter, I named the Discreet AF dry shampoo which is the brand’s global best-selling product in the UK and USA. The ‘AF’ is a play on Andrew’s initials.
I also wrote the entire line’s individual packaging descriptions printed on the back of 29 products, making sure they were packed with personality. Since the brand’s launch in January 2022, it has become one of Boots’ most popular haircare brands and garnered rave reviews worldwide.
