Homeware and fine jewellery copywriter for Asprey London

Asprey is a luxury British heritage label celebrated for its storied craftsmanship and whimsical motifs which have captured hearts since 1781. As a homeware and fine jewellery copywriter, I wrote detail-rich product descriptions spotlighting everything from precious stones and metals to diamond cuts and settings, fine-cut glass, hand-carving, and glassblowing.

For Asprey's lifestyle-focused emails, I balanced wit, humour and creativity with a typically aspirational tone. The brand is dedicated to preserving artisanal techniques which honours its legacy of quality and tradition.

PROJECTS:

- Emails
- Homepage headlines
- Product descriptions
An Easter homeware scene displaying a boiled egg in a silver egg cup with a gold spoon, surrounded by scattered chocolate mini eggs and green glassware.
A spring table setting with blue and white striped plates on a pale blue table with glasses, cutlery and lilac flowers.
A green and light orange cantaloupe melon-shaped tea set for six with a sculptural tea pot, jug, sugar bowl, cups, saucers and side plates.
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