Image of dark brown-haired woman facing the camera wearing a furry brown shearling coat with her arms wrapped around a large black leather handbag and stood against a brown wall..

NET-A-PORTER product copywriter

I assisted Net-a-Porter’s online content team as a freelance product copywriter, writing aspirational fashion product descriptions that tapped into each piece’s unique selling point and runway trends. With a strong editorial point of view, I wrote well-researched product copy that imagined the customer’s lifestyle and the occasions in which they’d wear the item.

My experience working with luxury Ecommerce brands like Net-a-Porter has helped strengthen and diversify my knowledge of designers, from storied fashion houses to emerging labels.

PROJECTS:

- Fashion product copywriting

A black velvet Gucci handbag against a white background, subtly patterned with an allover GG-jacquard motif and finished with a silver clasp.
An artistic composition of a cream background with an off-centre snapshot of a table with a white table cloth. Upon it, is a wide-brimmed silver fruit bowl with pears and a dappled glass vase containing sparse flower stems.
A side-facing perspective of a woman wearing a brown shearling zipper jacket, indigo-blue wide-leg jeans and chunky black leather loafers, carrying a small black boxy handbag.
A black marble table with a contemporary, minimalist stainless-steel vase topped with stacked discs. Beside it, is a small glass bowl containing figs.
A woman standing wearing a long-sleeved floor-length chiffon kaftan printed with multicoloured flowers and a paisley motif. She's also wearing a gold chain necklace and black woven sliders while carrying a white and beige leather handbag
A cropped side-angle composition of a person sat down wearing a white side-split maxi dress, a chunky silver leather cuff and black pointed knee-high stiletto boots.
A softly lit, off-centre image of a chunky gold chain bracelet with white diamonds around some of the links.
A dining setting with a white table cloth, upon it is a silver bowl, stacked white plates and cut-crystal wine glasses.
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Hermès
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Asprey London