Hermès copywriter

I’m an ongoing collaborator with Hermès, writing press releases about the iconic fashion house’s new stores and interior revamps. The contemporary interiors are custom-designed by an architectural agency to immerse visitors in the house’s creative world.

I bring each space to life through evocative storytelling that captures the synergy of colours, materials, rich textures, and considered details.

No two stores are ever the same – the interior design is entirely unique down to every last detail. Each boutique is themed around its location and fitted with curated artwork, sculptures, and innovative window displays.