Hermès copywriter

As an ongoing collaborator with one of the most esteemed luxury fashion houses, I write press releases for Hermès’s store openings and redesigns. The retail spaces are reimagined by an architectural agency to immerse visitors in the house’s creative world.

I bring the inspiration and themes behind the interiors to life through evocative copy that vividly captures the rich colours, materials, and thoughtful details in every corner.

No two stores are ever the same, with each paying homage to the cultural roots of its location and fitted with artwork, unique sculptures, and custom furnishings.