MATCHESFASHION: luxury copywriter
For over four years I was a full-time luxury copywriter at MATCHESFASHION, a premium Ecommerce brand with a discerning curation of labels. I wrote informative landing-page content and online product descriptions for some of the world’s most iconic fashion, homeware and fine jewellery labels, ensuring the luxury copywriting was always a cut above competitors.
In addition to online content, I compiled visual moodboards and wrote print copy for the brand’s Mayfair store and Frieze pop up in Los Angeles.
PROJECTS:
- Luxury fashion product descriptions
- SEO-optimised content
- Print copy for stores
Copywriting for luxury brands and fashion houses
As a luxury copywriter, I wrote designer landing page content for MATCHESFASHION's top-selling fashion houses including Balenciaga, Saint Laurent and Alexander McQueen. Using a sophisticated tone, I wrote clear, narrative-led copy woven with well-researched SEO keywords. I added intriguing facts and golden nuggets of information which strengthened each brand’s unique story.
Standout high-fashion product descriptions
I completed a high daily KPI of 45 fashion product descriptions using inclusive language which considers a gender-neutral audience and culturally sensitive terms. Drawing out each item’s USP (unique selling point), I wrote luxury product copy, no matter how simple or elaborate the piece, to drive traffic, engagement and conversion. My luxury brand copywriting upheld a high standard of trend research and runway inspiration, with specialist knowledge in fabrics, finishes and garment construction techniques.
