MATCHESFASHION: luxury copywriter
For over four years I was a full-time luxury copywriter for MATCHESFASHION, a global website that sells designer brands. I wrote informative landing-page content and online product descriptions for some of the world’s most iconic fashion, homeware and fine jewellery labels, ensuring the luxury copywriting was always a cut above competitors. In addition to online content, I compiled visual moodboards and wrote POS copy in print for the brand’s Mayfair store and Frieze pop up in Los Angeles.
SKILLS:
- SEO landing page copy
- Online content
- Fashion product descriptions
- Print POS copy
Copywriting for luxury brands
As a luxury copywriter, I wrote designer landing page content for MATCHESFASHION's top-selling fashion houses including Balenciaga, Saint Laurent and Alexander McQueen. Using a sophisticated tone, I wove in popular SEO keywords which I’d researched myself. I added interesting facts and nuggets of information which uncovered each brand’s unique story.
Standout fashion product descriptions
I completed a high daily KPI of 45 fashion product descriptions using inclusive language which considers a gender-neutral audience and culturally sensitive terms. Drawing out each item’s USP (unique selling point), I wrote elevated product copy, no matter how simple or elaborate the piece, to drive traffic, engagement and conversion. My luxury brand copywriting upheld a high standard of trend research and runway inspiration, with specialist knowledge in fabrics, finishes and garment construction.
